Dana Reynolds is only a few months into her new job leading the Fremont Street Experience’s marketing team. Her office overlooks the unique location, filled with remnants of old Las Vegas canopied by one of the largest video screens in the world.
“I do take a minute every day, if not five, to look out there and just watch people,” Reynolds said. “The best thing about marketing, in general, is watching. I think you get your best insights when you watch what people are experiencing.”
The Sun sat down with Reynolds to talk about the street’s “full story,” its audience and how the location can take advantage of its niche in an increasingly expensive destination city.
