SCCG Management announces the expansion of its collaboration with Major League Rugby (MLR), enhancing the integration of sports betting and boosting fan engagement.
The expanded partnership will focus on market analysis and audience engagement strategies. Key initiatives include analyzing fan demographics, digital engagement trends, and regional growth potential.
Additionally, SCCG will work closely with MLR to establish partnerships with sports betting operators and integrate gamification features aimed at enhancing the fan experience.
Speaking about the expanded partnership, Stephen Crystal, founder and CEO of SCCG Management, said: "Major League Rugby's commitment to innovation and development makes them an ideal partner for SCCG.
"This expanded collaboration reflects our shared vision of elevating the level of rugby in North America by creating dynamic engagement opportunities for fans and stakeholders. We are excited to continue supporting MLR as it becomes a global rugby powerhouse."
Good news: The United States will host the Rugby World Cup in 2031, and SCCG's expertise is expected to help MLR tap into the growing potential of the sport.
Lucas Reid, Chief Revenue Officer at MLR, added: "At Major League Rugby, we are always looking for innovative and engaging ways to meet with fans, and our partnership with SCCG allows us to do just that.
"By deepening our collaboration, we can leverage SCCG's expertise and experience to help promote rugby in the United States and prepare for hosting events like the Olympics and the Rugby World Cup."
This announcement comes as SCCG recently announced another partnership with Boosted Bets, a performance-based sports betting competition platform.
