Soft2Bet has solidified its position in Europe by launching ElaBet.gr in Greece after obtaining a Greek operating license.
The success of this launch is attributed to the coordinated efforts of the Soft2Bet product, compliance, and marketing teams - ensuring adherence to the regulatory standards of the Greek Gambling Commission (HGC).
Soft2Bet positions ElaBet.gr as a platform that distinguishes itself through a range of exclusive content, including Greek-language live casino tables and three custom games inspired by Greek mythology - Gates of the Underworld, River Styx, and Medusa's Madness.
Additionally, the platform has adopted Soft2Bet's proprietary gamification mechanisms, introducing a task-based gaming approach aimed at enhancing retention and user engagement.
Good news: Soft2Bet's expansion strategy is not limited to Greece; the company has recently obtained a general gambling license in Spain and is actively seeking approval in New Jersey.
Uri Poliavich, founder and CEO of Soft2Bet, commented on the release: "We are not just launching a product. We are setting new benchmarks for the gaming industry in Greece."
"ElaBet.gr represents the highest standards of innovation and compliance, achieved through the excellent teamwork of our product, compliance, and marketing departments."
"By responding to regulatory expectations and market demands, we believe our gamification-driven approach will redefine the player experience in Greece."
Prior to this Greek expansion, Soft2Bet had already achieved regulatory success in other jurisdictions, including obtaining a general license from the Spanish Gambling Authority (DGOJ) in January 2025.
