The next SBC Summit Americas will debut in Fort Lauderdale in May, offering a tailored Pan-American educational experience for companies looking to deepen market insights or expand their presence in North and Latin America. Participants focused on LatAm will find a wealth of content within the special regional segment, featuring specific panels from Brazil to help delegates navigate the country's evolving framework.
The agenda will feature customized sessions for brands targeting the US and Latin America, as well as insights that bridge both regions to promote knowledge sharing among markets.
The SBC Summit Americas, scheduled for May 13-15 at the Broward County Convention Center, will host 10,000 delegates for an in-depth analysis of key industry sectors, including betting, casino, payments, affiliation, and player protection.
The agenda will include customized sessions for brands targeting the US and Latin America, as well as insights connecting both regions to promote knowledge sharing among markets.
Rasmus Sojmark, CEO and founder of SBC, said: "The SBC Summit Americas was created to unite the entire Americas region so they could learn from each other. Finding the right balance—ensuring equal emphasis on North and South America while covering broader industry trends—was a key challenge, but we knew we had to get it right".
Delegates seeking insights into the latest developments in North America can attend the dedicated North America segment, where sessions will explore the future of fantasy sports betting, preparations for the FIFA World Cup 2026, and the potential impact of lottery-style betting in casinos.
The panels will also address the transformative power of technology, examining its role in modernizing traditional lotteries, leveraging gamification and AI to enhance player loyalty, and optimizing omnichannel experiences.
Highlighting the vital role of the indigenous community in North America, the second day of the conference will feature several panels on tribal gaming. The agenda will delve into the critical relationship between operators and tribes—offering strategies for building mutually beneficial partnerships—and examine the success of the hub-and-spoke model.
Participants focused on the Latin American market will find a wealth of insights within the Latin America segment, covering emerging opportunities and regulatory challenges. The sessions will provide in-depth analyses of key markets, including Peru, Mexico, and the Andes, while addressing complex licensing scenarios.
With the regulation of the Brazilian market now in effect, the track will feature specific panels from Brazil to help delegates navigate the evolving framework, promote operator-regulator collaboration, and explore the role of technology in player protection.
Additionally, the sessions will offer strategies for building operator-sport organization partnerships and guidance on consumer rights, ensuring that companies remain compliant and avoid legal pitfalls in an increasingly regulated landscape.
The Payment Expert Summit segment will explore financial developments and compliance challenges in the Americas, equipping participants with strategies for ensuring seamless transactions and boosting customer acquisition. The sessions will cover navigating complex tax structures, enhancing international collaborations, and reducing payment refusal rates.
The Affiliate Leaders Summit track will offer key tactics for driving growth in the US and Latin America, effectively leveraging big data, and navigating marketing regulations. Additionally, the panels will provide strategies for enhancing marketing production and integrating technology—essential for any affiliate seeking long-term success in the region.
"Unlike the specific regional tracks focused on Latin America or the US, the Affiliate Leaders Summit and the Payment Expert Summit offer a unique blend of perspectives, reflected in topics and speakers. We've built an agenda that adds value to all participants—whether they are part of a payments team at a Peruvian operator or a responsible gaming team in Kentucky. That's what really sets this event apart", added Sojmark.
Purchase your ticket for the SBC Summit Americas:
Early Bird Offer (full event pass): get access to all conference sessions, the exhibition hall, networking events, and evening parties. Purchase your full event pass with an Early Bird offer for US$ 400 (ends on March 17).
Expo+ Pass: includes access to the exhibition hall and all conference sessions (does not include access to evening networking events). Purchase your Expo+ pass for US$ 95.
Complimentary passes for operators and affiliates: operators and affiliates can request free passes, subject to approval. Request your complimentary pass for operators. Request your complimentary pass for affiliates.
Source: GMB
