This guide offers a detailed description of the newly regulated Brazilian market.
Press release.- SOFTSWISS has published a new edition of the "iGaming Market Study in Brazil", which provides a detailed view of the new regulated Brazilian market in 2025. This guide provides operators with information on licensing, regulatory compliance, and market trends as Brazil enters a new era for online gaming.
Brazil, the largest country in South America, has established itself as a high-potential market for online gaming. With a population of over 218 million inhabitants and a GDP of 2.33 trillion dollars, the country is one of the fastest-growing economies globally. Digital adoption is also booming, with more than 86 percent of Brazilians actively using the internet and mobile penetration exceeding 97 percent.
Following the official launch of full iGaming regulation in January 2025, the market is expected to grow significantly, with projections estimating its value at USD10,000m by 2029. To ensure the sustainable development of the industry, the regulatory body implemented strict compliance measures, player protection policies, and structured frameworks for licensing.
The regulatory landscape in Brazil has undergone a substantial transformation, culminating with the enactment of Law No. 14.790 in 2023, which formalized the market, and the creation of the Secretariat of Prizes and Betting (SPA/MF) in 2024. As of January 1, 2025, only licensed operators can legally offer online gaming and betting services.
Dario Leiman, Director of Business Development for Latin America at SOFTSWISS, commented on the first months after the regulatory changes: "The regulation of the Brazilian iGaming market has been one of the most important milestones in the industry in recent years."
And he added: "While the new framework provides stability and legal clarity, operators must navigate a highly regulated environment with rigorous compliance requirements. The first months of 2025 have already highlighted key challenges, such as tax structures and licensing complexities. However, such strict regulation also offers opportunities for well-prepared companies to establish a strong presence in this market."
The "iGaming Market Study in Brazil" is a vital resource for companies looking to enter or expand in the regulated market. The report offers an explicit breakdown of the following critical aspects:
As the regulated online gaming market in Brazil matures, operators must adapt agilely to legal changes and consumer expectations. Thanks to its extensive market knowledge and robust solutions, SOFTSWISS continues to help industry players achieve sustainable growth in the region.
