F1 signed a deal with Alt Sports Data.
United States.-Formula 1 announced its partnership with Alt Sports Data, an American company that will be responsible for providing betting data, real-time predictions, and specialized solutions for operators in the betting industry.
Emily Prazer, commercial director of F1, highlighted that sports betting is becoming increasingly relevant to fans around the world and represents a new form of entertainment for its followers.
Todd Ballard, co-founder and marketing director of Alt Sports Data, highlighted the uniqueness of F1, with its mix of speed, strategy, and innovation, and expressed his enthusiasm for offering an exceptional experience both for fans and operators through advanced pricing solutions and live markets.
On the other hand, Formula 1 continues to innovate in the United States, particularly in Las Vegas. The next March 29th will see the opening of the Grand Prix Plaza, an entertainment center that will feature various attractions, such as F1 X, a 4D interactive experience with legendary F1 cars and activities where visitors can create and test their own virtual car. Additionally, there will be a karting track, F1 Drive, which replicates part of the Las Vegas Circuit, and the F1 Hub, with official simulators and an exclusive store.
