The company will introduce a new brand in New Jersey.
Press release.- Soft2Bet has announced its plans to launch in the United States, led by the debut of its award-winning product Motivational Engineering Gaming Application (MEGA), made possible through a market access agreement with Caesars Entertainment. During the launch, Soft2Bet will introduce a new igaming brand in New Jersey, following the necessary regulatory approvals and with a launch planned for the summer of 2025.
Uri Poliavich, founder and CEO of Soft2Bet, said: "As a global company with a proven history of success and innovation, our launch plans in the United States are monumental for Soft2Bet and our continued growth. We are ready to redefine gamification here in the United States and, ultimately, provide players with an incredible gaming experience with the debut of a new and transformative igaming brand this summer."
Soft2Bet's award-winning MEGA will soon be available to operators in the United States. The MEGA product, which Soft2Bet introduced in 2023, has quickly redefined and transformed gamification with increased engagement, a personalized player experience, and a proven player retention model. The company stated that operators around the world using Soft2Bet's MEGA gamification technology platform have seen a positive impact with high engagement and retention including: a 400 percent increase in screen time, a 65 percent increase in net gaming revenue (NGR), a 50 percent increase in deposit amounts, and a 45 percent increase in average revenue per user (ARPU).
Soft2Bet was originally launched in 2016 and was founded by Poliavich, who focuses on creating generational and innovative products to revolutionize the gaming industry. The company has a proven track record in developing and launching successful igaming brands worldwide, such as Betinia (Denmark, Sweden), Yoyocasino (Sweden), Campobet (Denmark, Mexico, Sweden), Quickcasino (Sweden), and Don.ro (Romania).
Soft2Bet currently holds a portfolio of 16 global licenses in countries such as Denmark, Greece, Ireland, Italy, Malta, Mexico, Ontario (Canada), Romania, Spain, and Sweden. Overall, Soft2Bet offers over 12,500 games from hundreds of providers and conducts more than 1 million live events each year, with gaming features available in over 20 languages for significant global reach and rapid scaling.
