The company's participation highlights its expansion in the online gaming market in Latin America.
Press release.- SOFTSWISS announces its participation in SiGMA Americas, one of the largest and most influential events in the industry in the Western Hemisphere. The event will take place in São Paulo, Brazil, from April 7 to April 10.
The participation in the expo underscores SOFTSWISS's expansion in the Latin American igaming market. The company recently obtained certification in Brazil and Peru for the SOFTSWISS Game Aggregator and also certification in Brazil for its Jackpot Aggregator. Additionally, it has strengthened its ties in the region through a partnership with emerging motorsport talent Eduardo Barrichello for the FIA World Endurance Championship (WEC) 2025.
Rubens Barrichello, non-executive director in Latin America for SOFTSWISS, will join the team working at the stand M85 of the company. He will also make a special appearance as the keynote speaker at the SiGMA Conference, sharing unique industry insights and experiences from his legendary career in motorsports.
Rubens Barrichello comments: “Latin America is a continent of energy, passion, and boundless creativity. The rapid growth of the igaming industry perfectly reflects this. I am eager to share my perspective at SiGMA Americas and excited to talk about how SOFTSWISS's commitment to technology and excellence will help shape the future of this market.”
SOFTSWISS heads to SiGMA Americas with its new campaign ‘Engineered for Success’ (Designed for Success), inspired by Formula 1. The creative concept presents the company as a technology partner that creates high-performance software solutions, where every detail is as precisely designed as in an F1 car.
Olga Resiga, business development director of SOFTSWISS, shares: “We are excited to bring our ‘Engineered for Success’ campaign and our best software solutions to SiGMA Americas, a key meeting point for our industry leaders on this continent. Our team is looking forward to meeting with partners and potential clients to build a prosperous business together in Latin America. We are eager to reveal more about our technologies and our vision for the future of this market.”
