The sales manager for LatAm at the company reflects on the upcoming event and how it will help Altenar continue to expand in the region.
Exclusive interview.- The countdown to the start of a new edition of SiGMA Americas has begun. Weeks before the event starts, Frederico Caputi, LatAm sales manager at Altenar, spoke with Focus Gaming News about the company's expectations for the event, Altenar's expansion plans in the region, and the main goals they are pursuing this year.
Altenar is heading to SiGMA Americas. What are your plans for this event?
Altenar is excited to participate in SiGMA Americas, as it presents a fantastic opportunity to strengthen our presence in the Latin American market. Our focus at the event will be to connect with operators looking for a high-performance sports betting solution, showcase our latest innovations, and discuss how our technology can drive growth for both established brands and new entrants in the region.
We will engage in strategic conversations about the evolving regulatory landscape, local market trends, and the growing demand for customizable, data-driven sports betting solutions. Additionally, we look forward to meeting with existing and potential partners to explore tailored solutions that align with their business goals.
With our proven track record in LatAm and recent advancements in our platform, Altenar is in a strong position to support operators in navigating this dynamic market. We are eager to share our expertise and explore new opportunities at SiGMA Americas!
Will there be a particular emphasis on any product at SiGMA Americas?
We have a range of innovative products that are well-suited to the needs of LatAm operators, so the emphasis is on how they can be used together to elevate the betting experience and increase revenue. Our sports coverage continues to improve, and we have recently enhanced our offerings for esports and virtual betting, in addition to exciting new features like "bet cards," which allow operators not only to have exclusive content but also enable influencers to share a betting card for direct betting.
Soccer is a major passion in Brazil, so we will also focus on how our marketing tools can be adapted to this reality. Bet Boosts can ensure the best odds for the most important matches and competitions for users. Other features, like "Bore Draw" and "Early Payout," are also designed with soccer fans in mind, while our rewards system encourages player loyalty, and "Betslip Boost" can add additional excitement.
What topics do you think will be the main points of discussion in the Latin American market this year?
Changing regulations across the continent are always a major topic, but in terms of products, one of the main themes is the need to offer more personalized betting options.
Products like our quick markets widget will respond to the growing demand for instant gratification when it comes to betting: more and more players want a quick thrill, so our goal is to provide the opportunity to make rapid bets across a wide range of markets. This is facilitated by our integration of data streams from leading providers.
The use of intelligence services is also growing, and our in-house solution leverages the data produced by our sportsbook. Operators can use this data in new ways, such as creating personalized content, performing automated user segmentation, and forming audience groups. Analyzing player behavior can be used to recommend personalized experiences and content that align with the player's interests and improve retention rates.
The increased use of player data can also help operators meet their key business objectives and enhance risk detection, which helps protect the operator's financial interests and promotes responsible gaming.
What specific advantages do you expect the new Altenar office in São Paulo to bring to your operations in Brazil?
The opening of the office in São Paulo is a strategic step for Altenar, as it allows us to better serve our partners and streamline operations within the thriving Brazilian market. This local presence not only enhances our customer support capabilities, but also significantly increases our responsiveness to market needs and regulatory changes. It's an exciting development that perfectly aligns with our commitment to growth and excellence in Latin America.
How does Altenar plan to expand its customer base in Latin America, building on the success of the Uruguay office?
Altenar is always exploring opportunities to expand and strengthen our presence across Latin America. We constantly evaluate the regulatory landscape and market potential in each country to identify the best growth opportunities. We are paying special attention to markets where regulations seem to be nearing, such as Chile and Ecuador. We are also focusing on deepening our relationships in existing markets where we already have a presence. Latin America is a dynamic region, and we are committed to offering our cutting-edge sports betting platform to operators throughout the continent.
What are the main goals for Altenar's operations in LatAm over the next 12 months?
One of the main goals is to ensure that our products and content continue to be tailored to the needs of the audience in each market, as each one is unique. Simply replicating the same offerings in each LatAm market will not work. Many aspects of a sportsbook can be adapted to focus on a specific audience, from the language used to the events covered and the payment options available. Altenar's experience in regulated markets around the world provides us with the knowledge and expertise necessary to tailor our sportsbook solution to local requirements.
