Yolo Entertainment, the operator of gaming brands such as Sportsbet.io, has appointed new chief product and technology, brand and data officers.
Ashley Abela Hardy, whose previous igaming experience includes at Gaming Innovation Group (GiG Software) as director of product and design, has stepped up from chief product officer to chief product and technology officer.
Shane Anderson, previously director of partnerships, content and brand at Yolo, has become chief brand officer.
Laura Nash has moved from a corporate strategy role to Yolo’s first chief data officer.
“These leadership appointments are a key part of our ongoing transformation and commitment to delivering world-class casino and sports betting experiences,” said Yolo Entertainment CEO Matthew D'Emanuele.
“Their expertise will be instrumental in driving innovation and performance across the organisation.”
Nash said: “My focus is on using data to give players the very best gaming experiences available, so joining Yolo Entertainment was an opportunity I simply couldn’t refuse.”
Read more: Four senior appointments at Yolo Entertainment
