Sweden-based igaming software solutions provider Cubeia has appointed Caroline Björkman as its head of sales.
The company’s growth strategy is currently centred around Latin America, where it is to open a new office in Costa Rica.
The initiative is being led by Björkman and Cubeia’s chief commercial officer Tobias Fogelberg.
In her new role, Björkman will focus on the company’s sales strategy, targeting revenue growth and market expansion.
She will also play a key role in strengthening Cubeia’s B2B operator partnerships.
Björkman said: “I am very pleased to join at an important juncture for the business, with a packed roadmap, that includes the launch of fully branded, seamlessly integrated games.”
Cubeia CEO Christoffer Fröberg said: “Caroline’s unique skill set will be instrumental in driving business growth and navigating our entry into new markets.
“We’re excited to work together and expand the reach of our online gaming software solutions in LatAm and Europe.”