The Ultimate Fighting Championship (UFC) has officially appointed NetBet as its sports betting and wagering partner in the UK, Ireland, Greece, Italy, and Romania through a new marketing partnership.
Starting with the UFC Fight Night event at the O2 Arena in London on March 22, NetBet will have a prominent presence in the octagon, UFC's international broadcasts, and on digital and social platforms.
Nicholas Smith, Senior Vice President and Head of International Business at TKO, said: "As UFC continues to grow and expand in Europe, it's fantastic to partner with a well-known betting partner that has a strong and mature UFC fan base."
"UFC Fight Night: Edwards vs. Brady" is the highlight of our events in London this year, and now is the perfect time to kick off this event."
This mixed martial arts (MMA) organization currently holds over 40 live events annually in various countries, with the most recent being the pay-per-view UFC 313 event at the T-Mobile Arena in Las Vegas.
NetBet UK expanded its casino game library on March 3 in collaboration with Swintt.
Marcel Prioteasa, CEO of NetBet, said: "We are thrilled to become the European betting partner of UFC, combining the thrilling action of the world's top mixed martial arts organization with the elite betting experience our customers expect."
"As we prepare for what is so far the most important year in 2025, and with a loyal and growing MMA community, this partnership allows us to bring fans closer to the octagon in exciting new ways, enabling them to engage with their favorite sport."
