In recent years, with the rapid development of global financial technology, Mexico, as the second largest economy in Latin America, has gradually become a popular destination for the overseas expansion of microfinance companies. Its large population base, high financial demand, and relatively relaxed regulatory environment provide a broad development space for the microfinance industry. However, the complexity of the Mexican market and its unique cultural background also pose many challenges.
As a necessary country for cash loans in Latin America, Mexico has not been very peaceful recently. After a wave of delistings in January before the year, Google's review process has started to act up again after the year. In five days, 11 packages were delisted, with the delisting rate climbing to 13% (statistical dimension: last month).
Let's first sort out the delisting situation:
1. Mostly new packages (about 3 months old), the longest on the shelf being 1 year (very few).
2. Mostly got delisted just as they started to push volumes.
3. All 11 packages required SMS and almost had no filtering methods, and 6 of them required call logs.
4. As of the drafting date, none have been relisted.
Latin America has always had relatively lax reviews, and it is also the region with the highest rate of call log permission applications. The recent changes in Mexico feel like the wind of review is about to blow into Mexico, especially for new packages, which have lower weights and relatively higher risks compared to old business apps. Be careful with new packages planned for pushing volumes recently.
Some successful experiences from Southeast Asia feel like they can be replicated in Mexico, whether to prepare in advance for everyone to make judgments.
