LiveScore Bet's entry into Bulgaria follows its expansion in the UK, Ireland, and Nigeria, marking further growth in regulated markets.
7777 Gaming has signed a content partnership agreement with LiveScore Bet to provide online casino games for the operator's newly launched platform in Bulgaria.
This agreement allows LiveScore Bet to integrate a range of 7777 Gaming's games into its Bulgarian site, thus offering access to a portfolio of locally certified products.
This is the latest addition to 7777 Gaming's growing list of regional partners and part of its recent expansion efforts in the Eastern European market.
LiveScore Bet is part of the LiveScore Group, which currently operates in the UK, Ireland, and Nigeria.
The launch in Bulgaria adds a fourth market to its sports betting business. The company is positioned around the existing LiveScore app ecosystem, combining sports scores, betting, and now casino games.
Worth noting: In February, 7777 Gaming partnered with the Romanian brand MaxBet to provide over 100 certified games for that jurisdiction.
Elena Shaterova, Chief Commercial Officer at 7777 Gaming, commented: "The established position of the LiveScore Group and its focus on entertainment perfectly align with our vision. We are thrilled to introduce our casino content on their platform."
The two companies expect to continue exploring regional opportunities while expanding their business in the regulated online gambling sector in Europe.
