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Hard Rock Northern Indiana spends $50,000 for convention center ad pitch

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As Gary and Hobart await Lake County Commissioners’ decision on convention center proposals, Hard Rock Casino has made an initial investment of $50,000 into television and digital advertisements.

“Our focus is to educate people about the project and build excitement for the new local jobs and economic opportunities this will create,” Pat Kremer, spokesperson for Hard Rock, said in an email. “No tax dollars were used for these ads and no new tax dollars will be needed for the project if the Gary location is selected.”

Hard Rock released commercials advertising the benefits of the Lake County Convention Center in Gary.

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