After a successful testing phase, Mobile Streams has officially launched its new online casino and sports betting sub-brand Estadio Gana in the Mexican market.
Originally named Bet, the new brand Estadio Gana has now been launched, complete with social media channels, aimed at promoting the brand's commitment to responsible gambling.
Moreover, the brand's launch comes just under 18 months before the start of the Football World Cup, which will be held in Mexico, Canada, and the United States.
Speaking about the launch of Estadio Gana, Mobile Streams CEO Mark Epstein said: "We are thrilled to achieve this significant milestone together with our Mexican and international partners. The launch of Estadio Gana is just the beginning, and we look forward to its continued growth."
It is worth noting that Mobile Streams currently holds a 29.94% stake in Estadio Gana—however, this figure may increase.
Based on this statement, Estadio Gana CEO Carlos Gomez also stated: "As our collaboration with MOS deepens, we are extremely excited about the future of Estadio Gana and the opportunities ahead. With the Mexican gambling market expanding, especially with the upcoming World Cup, we see great potential for sustained growth."
This year, another recent development in the Mexican market is that Konami Gaming integrated its entire portfolio of slot games into the PlayCity Casino platform in Mexico in January, to solidify the existing partnership between the two companies.
