ComeOn Group announces the launch of Casinostuen, a new casino-priority brand designed specifically for the Danish market.
The platform will operate under Denmark's regulated iGaming framework, supported by ComeOn Group's proprietary casino and sports betting technology.
Reportedly, Casinostuen will offer a range of features, including casino games, live entertainment venues, sports betting, and the in-house streaming product WeSpin.
Players are expected to gain access to exclusive content developed by ComeOn Group's internal game studios and benefit from the integrated retention programs on the platform.
The company states that the new service aims to provide a "comfortable" and player-friendly environment for the local market. To support this brand image, Casinostuen will initially launch with a mascot—Elmer the squirrel, representing the brand's relaxed and friendly atmosphere.
ComeOn Group's Chief Business Officer Efi Peleg said, "We are thrilled to introduce Casinostuen to the Danish market. Our goal is to create a safe, exciting, and warm gaming experience, and with our diverse product range and the launch of Elmer, we believe Casinostuen will quickly become a favorite among Danish players."
Good news: Casinostuen becomes the latest addition to the ComeOn Group brand portfolio, joining existing casino and sports betting operations across multiple European jurisdictions.
This move expands ComeOn Group's operations in the Nordic region and solidifies its early collaboration with TradingLab and the joint venture company WSF Odds.
The partnership, announced in March, aims to deepen the company's sports betting services by focusing on local sports leagues and personalized betting markets.
The group states that as part of its broader market strategy, it plans to double its sports betting business over the next three years.
