Yggdrasil has established a new partnership with Bally's, expanding its business in the UK. According to the agreement, Bally's UK customers can now access Yggdrasil's slot machine product portfolio, which includes games and Game Engagement Mechanics (GEM).
Bally's operates multiple brands in the UK, including Virgin Games, Jackpotjoy, and Bally Casino. Through this partnership, players can enjoy a range of Yggdrasil's latest and classic games, as well as GEMs like DoubleMax.
Yggdrasil is an online gaming content and technology solutions provider. Founded in 2013, the company has developed a range of games and tools, including the GATI framework, which allows for cross-platform game distribution. Yggdrasil's tools also include a set of in-game features. The company is headquartered in Malta and has a development studio in Poland.
Worth noting: Yggdrasil's product portfolio includes a variety of works and content from its YGG Masters studio partners.
Yggdrasil's Chief Operating Officer, Jose Simon, stated: "Bally holds a significant position in the UK, and we are excited to introduce a comprehensive slot product to players.
"Our business has started strongly this year, and this deal will only further consolidate that advantage. Our goal is to present our top-tier content to as many players as possible to further develop the Yggdrasil brand."
Bally's Product Operations Director, Dezso Pazmany, added: "Yggdrasil is widely regarded as a leading creator and distributor of quality content, and we are proud to offer top-tier games from a well-known brand in the industry.
"Yggdrasil perfectly fits this vision, and this partnership enables us to bring a wealth of mature and highly esteemed content to our online casino."
