As part of the efforts to enhance responsible gambling, Allwyn UK has obtained two certifications.
The national lottery operator has received the European Lotteries (EL) Responsible Gaming Certification, as well as Level 4 of the World Lottery Association (WLA) Responsible Gaming Framework, which is the highest level.
These certificates are used to show which operators adopt the highest level of player protection and security in their daily operations.
Allwyn CEO Andria Vidler stated: "Just over a year after taking over as the national lottery operator, we are delighted to announce that we have obtained these important EL and WLA responsible gaming certifications.
"National lottery games are specially designed to be safe and secure, ensuring they do not attract underage or vulnerable players.
"However, with over 30 million people regularly playing national lottery games, raising over £30 million (approximately $38.9 million) for charitable causes each week, we must continue to do everything possible to prevent underage and excessive gambling."
Some of the initiatives launched by Allwyn include ensuring its 43,500 retail partners comply with the Challenge 25 program.
By using over 8,200 mystery shoppers last year, Allywn was able to verify that 92.3% of national lottery retailers correctly required ID as proof of age.
Last October, Allwyn also introduced a limit of ten scratch cards per transaction and became a Level 2 member of the National Council on Problem Gambling's responsible giving campaign.
Finally, Allwyn has also integrated QR codes into in-store media screens to provide instant support to customers and launched a national lottery retail training center to enhance retailer training.
It is worth noting: To qualify for Level 4 of the World Lottery Association (WLA) Responsible Gaming Framework, members must complete a self-assessment, develop and implement a budget plan, and commit to continuous improvement of the ten pillars of responsible gaming.
Allwyn International reported in its recent fiscal year 2024 report that its revenue increased by 12% compared to the previous year, reaching €8.79 billion (approximately $9.52 billion).
Vidler continued: "Therefore, it is good that the achievements we have made so far are recognized by the outside world, but we also know that our work in this area will never be completed.
"We plan to continue our efforts to enhance our responsible gaming qualifications, raise our own high standards, and place national lottery players at the core of everything we do."
