The commercial division of the Major League Baseball Players Association (MLBPA), MLB Players, and OneTeam Partners have announced a partnership with PENN Entertainment.
The agreement designates PENN's sports betting platforms, ESPN BET in the USA, and theScore Bet in Canada as the official licensed sports betting companies of MLBPI.
This partnership grants PENN the rights to incorporate MLB player names, images, and likenesses into its online sports betting platforms, marketing assets, and promotional activities. The deal also extends to PENN's retail sports betting operations.
PENN operates 32 retail sports betting locations within its casino portfolio, 19 of which are under the ESPN BET brand.
Frank Arthofer, President of OneTeam Partners, stated: "By integrating MLB player rights into PENN Entertainment's platforms, this partnership brings fans closer to the game while unlocking new business opportunities in the sports betting realm. It highlights the increasing influence of players in shaping high-quality, fan-centered betting experiences, while also enhancing player NIL rights and expanding distribution."
Jason Birney, Vice President of Operations at PENN Interactive, added: "With the baseball season approaching, we are excited to offer fans a superior betting experience, including player likenesses, more betting options, and more dynamic products. Working with MLB Players Inc. strengthens our connection with the league and its star players, creating more opportunities to engage fans throughout the season."
