BetVictor Canada has launched a new outdoor advertising campaign on the streets of Toronto to promote NBA legend Tracy McGrady as its safer gambling ambassador.
Two mobile digital trucks strategically target high-traffic areas near Scotiabank Arena, Rogers Centre, and major sports events, providing key audience exposure opportunities during home games of the Toronto Maple Leafs, Toronto Raptors, and Toronto Blue Jays.
To further amplify the campaign's impact, BetVictor Canada has partnered with Clear Media Group to utilize digital taxi rooftops across Toronto, displaying key brand messages through 100 taxis to bring exposure to the entire city.
This campaign coincides with Problem Gambling Awareness Month, a national grassroots campaign held every March aimed at raising public awareness about problem gambling and promoting prevention, treatment, and recovery services.
BetVictor Canada offers a range of tools and services to help its Canadian customers bet and play games safely and responsibly across various sports betting markets and online casino games.
Mark Harper, Director of Emerging Markets at BV Group, said: "BetVictor is pleased to participate in the National Council on Problem Gambling's March event to help raise public awareness about problem gambling and the necessity of promoting prevention, treatment, and recovery services.
"By raising awareness of BetVictor's safe gambling tools (such as loss limits, time alerts, and product restrictions) through our safer gambling ambassador Tracy McGrady, we are committed to ensuring all players enjoy a safe gambling experience."
