Blueprint Gaming has entered the regulated iGaming market in Switzerland following a new agreement with Swiss Casinos, one of the leading land-based and online operators in Switzerland.
Under the terms of the partnership, Swiss Casinos will add several popular games from Blueprint to its online platform, including branded games such as "Rick and Morty: Wubba Lubba Dub Dub", "The Goonies", and "Ted: Pub Fruit Series", as well as a range of proprietary slot games. This integration is expected to expand the site's appeal to more slot players.
The agreement will help Blueprint continue to expand its influence in regulated markets across Europe. Blueprint has previously launched game content in other regions including Italy, Sweden, and Germany, and will continue to prioritize developing local partnerships to facilitate business expansion.
In addition to its online gambling operations, Swiss Casinos also operates several casinos in Zurich, Pfäffikon, Schaffhausen, and St. Gallen. In 2023, its casinos generated a total gaming revenue of 187.7 million Swiss Francs, a significant portion of which was allocated to state social insurance and state government funds through taxes.
According to Swiss Casinos, the new content partnership aims to enhance its digital offerings by providing a wider variety of high-quality games. Blueprint's game portfolio currently includes over 500 games and has been licensed to operate in multiple jurisdictions including the UK, Malta, Sweden, and Romania.
