Hard Rock Bet has launched a new collision-style game "Take-Off" produced by IGT PlayDigital, marking the operator's first foray into this type of game on its New Jersey iCasino platform.
The release of this game adds a new game format to the operator's ever-growing game catalog, which currently includes nearly 2,800 games in the state.
Take-Off features an ascending multiplier mechanism, where players must choose when to cash out before the game abruptly ends. In recent years, this mechanism has become popular in multiple iGaming markets around the world due to its interactive mode and high-risk, high-reward structure.
Hard Rock Bet is the digital gaming division of Hard Rock International, operating online casino products in several states in the US, including New Jersey, which has been regulating online casino gaming since 2013.
In April 2025, Games Global launched a free spin tool on Hard Rock Bet for the first time, marking the tool's debut in the US. Initially targeted at players in New Jersey, this feature is part of a broader content and interaction strategy jointly developed by Hard Rock Digital and Games Global, aiming to introduce new products into regulated markets.
The free spin tool by Games Global is designed to incentivize players through targeted promotions and engagement mechanisms, and is expected to expand to other states in the coming months.
It is worth noting that while crash games originated in the crypto-native gambling environment, they have increasingly been incorporated into regulated iGaming products in North America.
In 2025, Hard Rock Bet continues to expand its digital influence in the competitive New Jersey market by adding new content and player engagement tools. With revenue trends remaining flat, the operator prioritizes product differentiation.
To learn more about the rise of crash games and their evolution into a unique iGaming type, please read the ultimate guide to crash games by Gambling Insider, featuring insights from Spribe, Galaxsys, Evolution, LeoVegas, and Betsson.
