Leading sports betting provider BETBY showcased its excellence at the SiGMA Americas, a leading event in the Latin American iGaming industry, further solidifying its position as one of the most innovative providers in the sports betting arena.
The SiGMA Americas expo, held in São Paulo, Brazil, brought together the most influential stakeholders in the industry, focusing on the vibrant and rapidly growing Latin American market.
BETBY stood out at the event, displaying the full advantages of its flexible sports betting solutions designed to give operators complete control over the betting experience.
A highlight of the event was BETBY's demonstration of its highly localized content capabilities, enabling operators to attract local audiences with products relevant to local cultures.
This strategic focus was exemplified in its most comprehensive Vaquejada betting solution, Vaquejada being a popular cowboy sport in Northeast Brazil.
BETBY's unique content mix, including pre-match markets and immersive electronic simulation versions, resonated strongly with operators and attendees. This not only demonstrated a deep understanding of regional preferences but also showcased the provider's ability to create customized content for any market.
In addition, BETBY showcased ongoing innovation through its proprietary eSports platform BETBY Games and a comprehensive suite of artificial intelligence tools, AI Labs, which leverage AI to provide personalized, real-time recommendations and enhance operational efficiency.
BETBY was awarded the "Best eSports Product" at the SiGMA Americas awards ceremony, further recognizing its continuous innovation in the iGaming industry.
This award highlighted BETBY's vision to redefine the eSports betting experience through its BETBY Games solutions, aimed at providing operators and players with unmatched flexibility, customization, and engagement.
BETBY CEO Leonid Pertsovskiy stated: "The recognition at the SiGMA Americas expo is a proud milestone for our entire team, although our appearance in Brazil this week was about much more than just the awards.
It was about connecting with the region, understanding what local businesses truly value, and demonstrating our technology and vision to meet these needs. We are building products that can scale globally yet integrate closely with local markets, which is what sets BETBY apart."
