Incentive Games has signed an exclusive distribution agreement with Light & Wonder, aiming to expand its influence in North America, Europe, South Africa, and the UK.
This collaboration will allow Incentive Games' paid and free games to be offered to a wider audience through Light & Wonder's content marketplace and operator network.
Ahmed Baker, Chief Business Officer at Incentive Games, commented on the new agreement, saying: "This agreement is a milestone in our company's history. Previously, we had direct partnerships with major operators like bet365, FanDuel, and Sky Bet."
"Now, we can distribute our games through Light & Wonder, an excellent aggregator, and we believe they will handle our games with care."
Steve Mayes, Senior Director of Partner at Light & Wonder, added: "We are thrilled to partner with Incentive Games, a leader in the gamified solutions sector.
"We look forward to leveraging their innovative platform to bring their customizable crash and rapid game content to all major regulated markets."
This collaboration is the latest in a series of cooperative initiatives by Incentive Games. For instance, last month, the company relaunched the "Bracket Challenge" with bet365, offering a cumulative prize of $10 million to perfect bettors.
Not long before, the company also announced a new distribution agreement with Aristocrat Interactive.
