Network Gaming enters the Brazilian market by launching Ligavip, a mobile-first sports gaming platform developed in collaboration with Better Collective's leading sports media brand Bolavip.
The launch coincides with the start of Brazil's top football league. Ligavip offers fans free prediction games and competition opportunities, with prizes including vouchers from leading sports retailers. The platform is committed to providing a social and rewarding experience, rather than just relying on betting mechanisms.
In its first weekend online, Ligavip saw a conversion rate of 15% from unique visitors to registered users. This outstanding early performance has prompted developers to plan for the expansion of product features, currently focusing on developing daily rewards, user upgrades, and league-based gameplay.
Network Gaming sees this launch as a milestone, reflecting its commitment to creating sustainable entertainment products centered on community participation and digital interaction. The company has previously collaborated with other regional media entities, including TalkSport.
Better Collective's COO for South America, Tomás Vaz de Carvalho, states that initiatives like Ligavip align with the company's strategy to create more interactive experiences and diversify audience engagement tools.
Ligavip aims to encourage regular participation by combining social competitions, customized challenges, and leaderboard tracking. According to both parties, the platform represents a broader step towards an entertainment ecosystem aimed at attracting younger, mobile-focused users.
As interest in non-gambling sports competitions continues to grow, Better Collective expects to continue developing similar formats within its media portfolio.
