In recent years, the online gambling (iGaming) industry in the United States has experienced significant growth, with a continuously rising number of players, becoming one of the most dynamic markets globally. With technological advancements, gradual relaxation of regulations, and changes in consumer behavior, the prevalence of iGaming in the US has been steadily increasing.
Growth in Player Numbers
According to data from Statista, by 2024, about 55% of adults in the US will have participated in some form of gambling activity, a 6% increase from the previous year. Although specific statistics on the number of people participating in iGaming are not yet available, considering the expanding share of online gambling within the overall gambling market, it can be inferred that the number of iGaming players is also steadily growing.
Expansion of Market Size
The size of the US online gambling market has rapidly expanded in recent years. According to a report by Mordor Intelligence, the estimated value of the US online gambling market in 2024 is approximately $49.8 billion, expected to grow to $59.7 billion by 2025, with an annual growth rate of 16.52%. This growth trend reflects the increase in player numbers and rising market demand.
Diversification of Player Profiles
The US iGaming player demographic shows diverse characteristics. According to research by iGamingToday, the gender distribution is relatively balanced, with men making up 52% and women 48%. Additionally, the age range is broad, including both the young Generation Z and the older demographic over 55 years old, demonstrating the wide appeal of iGaming.
The Role of Mobile Devices
The proliferation of mobile devices has played a key role in the development of iGaming. With the promotion of 5G technology and improvements in smartphone performance, an increasing number of players are choosing to engage in online gambling through mobile devices. According to a report by Scaleo, in 2024, approximately 593 million people worldwide will participate in online gambling, with most accessing games via mobile phones, a trend that is also evident in the US.
Future Outlook
With more states legalizing online gambling and continuous technological advancements, the US iGaming market is expected to continue expanding. In the coming years, the number of players is anticipated to further increase, and the market size is expected to continue growing, with iGaming occupying an increasingly important position in the US entertainment industry.
In summary, the growth in the number of US iGaming players reflects the vitality and potential of the market. With the improvement of regulations and technological advancements, the prospects for iGaming development in the US are broad, warranting attention from the industry and investors.
