BetMakers Technology Group has confirmed a new agreement with South African betting company Hollywoodbets to provide its fixed odds horse racing solution RaceOdds, as well as content and official data services.
The partnership was announced on April 16, with Hollywoodbets integrating BetMakers' proprietary RaceOdds platform—a comprehensive solution that combines automated trading, pricing models, and risk management tools—into its horse racing product portfolio.
The agreement also grants access to Racelab content services and data feeds from authorized rights holders.
Hollywoodbets Product Manager Wayde Dorkin stated: "This solution allows us to offer over 335,000 races annually to our customers and ensures we consistently provide content across three code ranges."
Worth noting: The Hollywoodbets deal was reached after BetMakers extended its pricing and data agreement with SportsBet.
BetMakers Commercial Director Lucas Hopkins said: "Having high-quality partners showcase our products to the world is very important, and this is a great example."
In February 2025, BetMakers announced a tripartite cooperation with Sportradar and Podium to integrate the Advantage horse betting platform into Sportradar's Orako sports betting platform. The integrated system will cover horse and greyhound racing events and is expected to go live with multiple operators in the second quarter.
