The organizers of iGB L!VE, first held in London in July, announced the launch of the iGB Affiliate Manager Academy focused on artificial intelligence. The academy will take place on July 1 as part of London iGaming Week.
This training and mentoring program is co-curated by iGB and Affiverse, founded by veteran affiliate marketer Lee-Ann Johnstone, aimed at guiding businesses on how to start, scale, and grow affiliate programs.
The iGB Affiliate Manager Academy aims to help organizations of all sizes understand how to use new strategies and simple AI tools to more effectively recruit, retain, and activate affiliate members.
The academy will offer hands-on learning, tactical assessments, and personalized coaching among other courses, providing affiliate managers the opportunity to learn from industry leaders. Each course will integrate mainstream market trends, offering specialized insights.
Looking forward to the academy, Lee-Ann Johnstone said: "I am thrilled that Clarion invited Affiverse to create a bespoke training academy specifically for iGaming affiliate managers. In this ever-evolving industry with emerging new technologies, businesses and affiliate managers must continually learn to stay competitive. The only way to understand the complexities of the affiliate domain is to learn on the job and from others."
"I have always believed that knowledgeable people should pass on their knowledge. I am excited to be responsible for curating this unique event, bringing together the best talent to provide teaching, training, and guidance for affiliate managers to continuously improve."
"The gap between AI-empowered affiliate managers and those relying solely on traditional methods is widening month by month. The iGB Affiliate Manager Academy will bridge this gap, ensuring businesses can cross this chasm."
Discussing the importance and goals of the iGB Affiliate Manager Academy, Global Portfolio Director Naomi Barton said: "Our live events are designed to deliver real value to our international stakeholder community.
Lee-Ann and her team at Affiverse are working with the iGB event production team to lead the development of the academy's curriculum and content flow, providing tailored training and mentoring for both new and experienced affiliate managers, as well as those looking to learn and expand their affiliate programs more rapidly.
This seminar will provide industry professionals with in-depth AI-driven technology to help them achieve tangible results for brands. Most importantly, this is not just theory, but a practice roadmap guided by experts, focusing on immediately implementable strategies to enhance your program performance.
