ProgressPlay has partnered with Playtech to launch a new bingo game platform on over 120 gambling sites in the UK.
This partnership will make Playtech the main bingo game provider on the ProgressPlay platform after its launch in December 2024.
The platform combines ProgressPlay's white label technology with Playtech's bingo game network, aiming to provide a more personalized experience for players while giving operators greater product flexibility.
Marina Nahhas, Director of B2B Sales and Marketing at ProgressPlay, stated: "Under the leadership of ProgressPlay, operators now have an unparalleled solution to attract and retain bingo players.
"This is the next generation of bingo games, designed for scalability, engagement, and profitability."
It is worth noting that there are 3.5 million players participating in bingo games weekly in the UK, with annual gambling revenues exceeding 700 million euros (764 million USD).
Marat Koss, Vice President of Interactive Games at Playtech, added: "We are delighted to welcome ProgressPlay to the Playtech Bingo network.
"This partnership allows us to extend our successful collaboration to the bingo gaming vertical, providing ProgressPlay's players with a first-class experience, including a rich selection of content, enticing prizes, and various games."
Previously, Casino777.es had partnered with Playtech to expand its game portfolio and extend its business in Spain. Additionally, Playtech's bingo games have now launched in the Netherlands through a partnership with Nederlandse Loterij.
