Greentube has expanded its influence in the Italian online casino market through a new partnership with Betfair. After integration via Greentube's aggregation platform Capecod, Betfair's Italian players can now enjoy a selection of Greentube's games.
The agreement includes recently released games such as Piggy Prizes Wand of Riches, Charmin' Lady's Boom, and Piggy Prizes Wish of Riches, as well as long-standing popular games like Book of Ra Deluxe, Book of Ra Deluxe 10, and Lucky Lady's Charm Deluxe. These games are now accessible through Betfair's internal platform.
Capecod's technology allows operators to access Greentube's content without the need for direct system integration, simplifying the process of adding new games. This collaboration aligns with Greentube's strategy of partnering with regulated market operators.
Worth noting: Capecod is the company's content aggregation platform specifically for the Italian market.
David Bolas, Commercial Director at Greentube, stated: "By partnering with Betfair, we not only further expand our business in Italy but also strengthen our commitment to providing quality, innovative gaming experiences to a vibrant and growing market.
This collaboration with Flutter, a global gaming leader, highlights our shared vision of expanding partnerships. We are thrilled to offer Betfair players the opportunity to experience our world-class content and look forward to seeing this partnership flourish."
The latest agreement with Betfair represents Greentube's ongoing expansion, including recent ventures into the South African market with Supabets and into the US market with Fanatics.
