Sportradar has expanded its Alpha Odds solution to the cricket sector. This solution will cover 400 in-play markets and 200 pre-match betting markets per match, further optimizing trading and value.
Alpha Odds is available through Sportradar's Managed Trading Services (MTS) and Premium Cricket Service. Operators using this solution will be able to access a range of services, including real-time financial risk recalculation, to optimize betting odds. This move aims to help operators reduce risk, increase profitability, and achieve more accurate liability management.
Darren Small, Senior Vice President of Managed Trading Services at Sportradar, stated: "Introducing Alpha Odds to cricket matches will bring revolutionary changes. We are bringing real-time, AI-driven precise odds to a new arena, providing operators with higher profits and bettors with a more dynamic experience."
Sportradar has been developing new technologies to better track player behavior during sports events, thus offering operators and bettors more diverse betting options.
At the ICE Barcelona 2025, Luka Pataky, Senior Vice President of Automated Content at Sportradar, discussed the provider's 3x3 basketball demonstration, showing how Sportradar tracks specific data points in real-time to improve odds, "from data acquisition, video capture to data creation, and then inputting it into our products."
The provider also recently announced its preliminary results for the first quarter of 2025. Total revenue is expected to reach EUR 307 million to EUR 311 million (USD 348.7 million to USD 353.2 million), representing a year-over-year growth of 14.3% to 15.6%.
