Renowned jockey Frankie Dettori has been announced as the first racing ambassador for Stake, where he will participate in numerous promotional fan interaction activities with the operator.
Dettori, who has a successful 40-year career as a jockey, is now set to take on a new role at Stake as its first racing sports ambassador. In this position, he will engage in promotional activities through the Stake platform, such as fan interaction experiences, sports betting content, and updates on racing tips and news.
Speaking about his new partnership with Stake, Dettori said: "I am thrilled to be working with Stake and to be part of such an exciting team. They are giants in the sports world, working with some of the greatest and most thrilling athletes and teams, so I am very much looking forward to joining Stake and to our upcoming collaborations!"
Indeed, this latest development occurred after Stake announced a new partnership with the responsible gambling company BetBlocker in June 2024. However, recently, due to a video featuring an adult actress with the Stake logo, the organization was ordered to exit the UK market. The company remains the front-of-shirt sponsor for the Premier League football club Everton.
However, this week the company did indeed launch a new platform for iGaming development—Stake Engine, providing a Remote Gaming Service (RGS) specifically designed for game developers.
Additionally, BoyleSports also announced the appointment of Brian Cooper as the new racing ambassador ahead of the Cheltenham Festival in February.
