According to the latest report released by Grand View Research, the global sports betting market is expected to continue to expand in the coming years, with the market size projected to reach $187.39 billion by 2030. The report highlights that this growth is mainly driven by the global influence of football events, the rise of live betting models, and the rapid popularization of esports, among other factors.
Furthermore, the report also notes that the overall size of the global online gambling market is expected to reach $153.57 billion by 2030, maintaining a compound annual growth rate (CAGR) of 11.9% between 2025 and 2030.
📌 Key Insights into the Sports Betting Market
Offline betting still has strong vitality Despite the continuous growth of online betting, offline betting will still hold a significant share in the global sports betting industry by 2024, especially in regions with well-developed gambling infrastructure such as Europe and Australia.
Football maintains its dominant position Due to its high degree of globalization, large fan base, and dense annual events, football remains the main source of revenue for global sports betting.
Live/in-play betting becomes a market highlight The report points out that live betting has become the most popular form of betting by 2024 due to its high interactivity and support from real-time data analysis.
The European market remains the leader In 2024, the European sports betting market accounted for about 48% of global revenue, benefiting from well-established regulations, high digitalization, and increasing user engagement.
🚀 Growth Drivers Analysis
The rapid development of the sports betting industry is closely related to the following factors:
Continuous improvement of internet infrastructure, especially in emerging markets, has driven user access rates;
The continuous increase in the number of global sports events, such as the NFL, FIFA World Cup, UEFA European League, and other major events, continuously stimulates user activity;
Growth in disposable income, providing consumers with more betting capabilities;
The introduction of AI and blockchain technology, enhancing the accuracy of prediction algorithms and the user experience of betting software;
Gradual clarification of regulatory frameworks, especially in markets in North America, Latin America, and parts of Asia, creating space for compliant operations.
🎮 Esports as a New Growth Frontier
Esports, as an emerging category of betting, has also become a key force driving industry expansion. Since the COVID-19 pandemic, the surge in esports events has generated a large demand for online betting. Grand View Research points out that market participants are offering new betting options through esports events to achieve diversified revenue. For example, data from the UK Gambling Commission shows that from March 2019 to March 2020, esports betting revenue increased by 2922% year-over-year.
This report indicates that with technological advancements, clear regulations, and changes in consumer behavior, sports betting will continue to develop rapidly over the next five years. For operators and investors, this is a strategic window that cannot be ignored.
