This Brazilian sports betting brand is doubling its national influence through a humorous new campaign that focuses on customer benefits, responsible gaming, and celebrity appeal.
One of the emerging brands in the Brazilian online betting industry, LuckBet has launched a new nationwide advertising campaign, inviting famous actor and racing enthusiast Caio Castro as the spokesperson. The advertisement combines humor with strategic brand messaging and is currently airing on Globoplay and will premiere on Sportv.
This witty advertisement stars Caio Castro, who plays both the host and guest, creating a creatively dual-role talk show. Although only one character (naturally, the host) can speak, this dialogue cleverly showcases LuckBet's core strengths—entertainment value, trustworthiness, and unique player benefits.
LuckBet CEO Ivan Dutra stated: "Caio Castro conveys our philosophy with natural charm and humor, while also aligning with our brand's core values: entertainment, simplicity, and responsibility. This new advertisement is lively and engaging, truly reflecting our company's image."
LuckBet: A responsible and player-first betting platform
As the only gambling operator officially approved by the Brazilian Ministry of Finance in Mato Grosso, LuckBet offers a range of player-centric features, including:
Unlimited withdrawals
24/7 humane customer support
Weekly cashback on losses
LuckBet's communication style is casual and street-smart, using many slang expressions and phrases familiar to the younger audience, making it stand out in Brazil's competitive iGaming market. This unique communication style aims to establish a more genuine connection with players across all touchpoints.
A socially influential celebrity-driven brand
Based in Cuiabá, Mato Grosso, LuckBet has rapidly increased its brand visibility since its establishment in 2021 through high-profile collaborations and sponsorships, including support for the Cuiabá EC football club. In addition to Caio Castro, the brand has also partnered with rapper PKFreestyle and sports journalist Isa Pagliari to expand its influence.
Importantly, LuckBet is a staunch advocate of responsible gambling, offering tools like self-exclusion and reality checks, and collaborating with international support organizations such as Gambling Therapy and GambleAware. The company strictly adheres to Brazil's 2025 gambling regulations and operates transparently according to newly established federal guidelines.
