Highlight Games has launched its video virtual content in Poland through a new partnership with Fortuna Entertainment Group, expanding its influence in Europe.
The agreement introduces Highlight's flagship Soccerbet product to Fortuna's online platform, marking the developer's latest market entry.
The game utilizes official archive footage from top football leagues, including versions based on the Italian Serie A, Spanish La Liga, and English Premier League clubs.
Highlight's Soccerbet series allows users to bet on virtual matches supported by real historical match clips.
Fortuna Entertainment Group operates betting platforms in Central and Eastern Europe and will launch more games in the coming months.
According to Highlight Games, upcoming content includes video virtual content of ATP tennis and MotoGP, extending beyond football to cater to a broader range of sports interests.
Highlight Games CEO Steven Holmes stated, "I am delighted to announce that Highlight Games' premium virtual video is now live in Poland in collaboration with our esteemed partner Fortuna. We look forward to bringing more content to Fortuna's channels in the future."
In January 2025, Highlight Games launched its Soccerbet LaLiga product in Africa through operators like BetStar and ZukaBet to consolidate its existing British football content products. The product features dedicated satellite channels and covers retail channels in regions where traditional football broadcasting remains popular.
Erik Klems, RNG Product Manager at Fortuna Group, said, "Highlight Games' exclusive football games featuring archive video clips add exciting new content to our virtual sports products. We are thrilled to partner with them to bring their content to Poland."
Highlight Games recently expanded its rights portfolio to the Greek Super League, further enriching the archive sports content library used in its Soccerbet product line.
