Fanatics Sportsbook announced it has become the primary sponsor of race car driver JJ Yeley's No. 44 Chevrolet, and will debut in two major NASCAR events in 2025. This partnership, established with the New York Racing Team, marks its ongoing expansion in the U.S. sports and betting sectors.
Under the agreement, the Fanatics Sportsbook brand will appear at the Cracker Barrel 400 at the Nashville Superspeedway on June 1 and the NASCAR Cup Series Championship finale at the Phoenix Raceway on November 2. The car will feature the brand's signature lava red and black color scheme, offering strong visual recognition.
This debut is significant for Fanatics, especially at the Nashville event—Tennessee was the first state where Fanatics Sportsbook launched operations in 2023.
To celebrate this partnership, Fanatics will launch a series of exclusive promotional activities tied to the event, including enhanced NASCAR betting options such as podium finish bets, exact finishing position bets, trifectas, and live betting on race day. Additionally, special betting markets will be introduced around JJ Yeley's performance, such as top-ten finish odds, starting position bets, and special Chevrolet brand options.
Selena Kalvaria, Chief Marketing Officer of Fanatics Betting and Gaming, stated, "Our partnership with NY Racing is another key milestone in our brand's development. We will continue to expand our U.S. sports betting operations at the fastest pace and are committed to creating differentiated NASCAR content and betting experiences."
The Nashville and Phoenix events will be broadcasted through Prime Video and NBC, respectively. The Nashville track is known for its challenging 1.33-mile concrete oval and night races, making it one of the most challenging venues on the circuit; Phoenix will serve as the ultimate finale for the season, concluding the annual NASCAR events.
In addition, Fanatics announced a partnership with Greentube in March this year, introducing the latter's games to its Fanatics Sportsbook & Casino platforms in New Jersey and Michigan, continuously enriching its product offerings.
