At the upcoming SiGMA Asia 2025 event, scheduled for June 1-4, 2025, at the Asia Mall Convention Center in Manila, Philippines, the flagship affiliate program of the well-known online gambling company 1xBet, 1xPartners, will be the focus of industry attention. The event is expected to gather 20,000 delegates, 1,200 affiliates, and over 350 speakers, with the 1xPartners team actively preparing to engage in in-depth exchanges with global partners.
On the eve of the event, the 1xPartners team conducted an exclusive interview with the editorial team of Focus Gaming News, sharing their preparations and future plans in detail.
Expectations for SiGMA Asia 2025
1xPartners aims to create an efficient and fruitful communication environment for summit partners and guests. The management will focus on introducing business development trends and new challenges faced, and will showcase real cases of profits earned through the 1xPartners affiliate program. This program is tailored to meet the modern entertainment needs by integrating the regional characteristics of the gambling markets across Asia. There will also be a variety of interactive activities on-site, including raffles and brand merchandise giveaways, welcoming guests to experience and enjoy memorable moments.
How does the customized affiliate program meet the needs of the Asian market?
Affiliate marketing is a core component of 1xBet's growth strategy. 1xPartners provides powerful tools to help partners attract new players and earn substantial commissions, specifically for the Asian market. The team is equipped with a variety of promotional materials and creative content to stimulate potential customers' registration and deposit intentions.
The Philippines, as a typical representative of the Asian gambling market, has a strong interest in basketball. Therefore, 1xPartners has launched a large amount of basketball-themed content for the region and has partnered with the Philippine Basketball League MPBL to support local sports development. Such localization strategies not only enhance the brand image but also strengthen players' loyalty to the platform, helping partners achieve user growth and maximize revenue.
The impact of winning major awards on the overall strategy
1xPartners has won several prestigious awards, including "Best Sports Betting Operator of the Year" at SiGMA Americas 2025, demonstrating its leading position in the global market. The company states that these awards are a strong affirmation of its global strategy, motivating the team to continuously optimize cooperation conditions to ensure higher commission earnings for partners.
How does regional cooperation help achieve brand goals?
1xBet actively builds a stable network of sports and esports collaborations in Asia, partnering with well-known organizations such as the MPBL basketball league, Shan United football club, and MongolZ esports club, as well as industry institutions like 23Creative and MESF. The brand ambassador team includes sports stars such as Mark "Mugen" Striegl, Chris Newsome, and Dave Leduc.
Leveraging the influence of these ambassadors, 1xPartners not only promotes social responsibility projects but also offers themed promotions and player interaction events, providing users with a unique experience of close interaction with their idols, further enhancing the brand's social recognition.
The biggest challenges in the Asian gaming industry
1xPartners points out that the biggest challenge in the Asian gambling market is the lack of unified regulatory laws across different countries and regions, requiring operators to promptly introduce innovative solutions that comply with regulations. Legality is the foundation of the company's cooperation, ensuring safe and compliant operations. In the future, 1xPartners will continue to maintain its industry-leading position, actively promote payment system innovations, and ensure strict compliance with local regulatory requirements, helping partners develop steadily.
