SCCG Management announced a strategic partnership with FLI Golf, aimed at integrating gambling, tribal gaming cooperation, and business expansion to develop disc golf into a new asset in global sports entertainment and sports betting.
FLI Golf is a disc golf league that adopts a "stadium-style" competition format, combining standard 3-hole play and a presentation suitable for television broadcasting, including timed halves, mid-game analysis, and professional-level event production, aimed at enhancing viewer experience and attracting a broader market. Currently, the league's teams represent countries including the USA, Finland, Estonia, and Laos.
Under the agreement, SCCG will provide FLI Golf with comprehensive consulting services ranging from business development, sponsorship acquisition, capital acquisition, and regulatory compliance to help drive its next phase of development, including global expansion, franchise system establishment, and integration of player data systems into sports betting platforms.
Stephen Crystal, founder and CEO of SCCG, stated: "FLI Golf has created a truly unique form of sports entertainment that not only focuses on fan experience but also fits the modern trend of combining sports with gambling. We believe it has the potential to grow into a new star in global betting and data-driven interaction."
Additionally, SCCG will leverage its long-term cooperation with American tribal casinos to promote FLI Golf events at tribal gaming venues, creating immersive viewing experiences and providing new betting products for gambling operators. This move will also lay the foundation for the dissemination and profit model of disc golf in North America.
This cooperation is also part of SCCG's expansion of its gambling ecosystem strategy. Recently, SCCG launched the Smartico USA project with AI CRM and gamification solution provider Smartico, and has also deepened cooperation with several tribal gaming operators such as Osage Nation Gaming, continuously expanding its layout in the integrated market of gambling and sports.
