Following content distribution agreements in the UK, Canada, and various EU countries, game developer Peter & Sons has officially entered the Danish market, with its popular online casino games now live on the digital platform of Denmark's national operator Danske Licens Spil, under Danske Spil Casino.
This launch was made possible through a global content partnership agreement signed with aggregator platform Light & Wonder in 2024, aimed at promoting game content delivery through regulated channels. A stable cooperation mechanism has been established between Light & Wonder and Danske Spil, enabling third-party content developers including Peter & Sons to enter the market.
Through this collaboration, Danish players will be able to enjoy popular titles such as "Barbarossa", "Xibalba", "Wilderness 1", and "Ghost Father: Awakening", enriching the local casino entertainment experience.
Background Information: Danske Spil is Denmark's most representative national gambling operator, with annual revenues exceeding 5 billion Danish kroner (approximately 760 million USD), focusing on safety compliance and responsible gaming under strict regulation.
Yann Bautista, Commercial Director and Co-founder of Peter & Sons, stated: "We are thrilled with our performance in the Danish market. With the help of Danske Spil, a historically trusted platform, we can truly reach the core local player base in Denmark and further expand our market influence in Scandinavia."
In addition to its latest venture in Denmark, Peter & Sons holds licenses in regulated markets such as the UK, Ontario, Malta, Spain, and Italy, and continues to expand its global reach through collaborations with aggregator platforms like EveryMatrix, Rootz, and Relax Gaming.
It is worth mentioning that the CasinoEngine distribution agreement between Peter & Sons and EveryMatrix was renewed in September 2024, further enhancing its global market content distribution capabilities.
Since its establishment in 1948, Danske Spil has been committed to providing Danish users with safe, compliant, and diverse gaming options. The introduction of Peter & Sons content is an important step in strengthening its platform localization and diversified product strategy.
