British game developer Push Gaming has officially announced its entry into the US market for the first time through an exclusive partnership with BetMGM, with Michigan being the first stop. This marks another significant progress in the company's expansion in North America following Ontario, symbolizing its official entry into the US iGaming field.
Under the partnership agreement, popular games from Push Gaming such as "Big Bamboo" and "10 Flaming Bisons" are now available on the BetMGM platform for players in Michigan to enjoy. Additionally, both parties plan to launch several customized game titles in the coming months, including exclusive content related to MGM brands such as "MGM Grand Casino," "MGM Emerald Night," and "Bellagio Diamonds."
Push Gaming's COO Andy Bentley expressed high anticipation for the US venture: "We are incredibly excited to start our US journey in such a promising market like Michigan. BetMGM is one of the strongest operators in the area, and partnering with them provides us with an excellent platform to present high-quality game content to American players."
Bentley added that this collaboration is not just a regional expansion but also a crucial step for Push Gaming to build brand influence and attract a loyal player base in North America. He stated that the company would focus on top-tier content and solid partnerships as core strategies to gradually expand its presence in the US market.
It is noteworthy that Michigan has continued to be one of the core markets for online gambling in the US in recent years. According to data from the Michigan Gaming Control Board, the state's iGaming total revenue reached $218.5 million in March 2025, making it a strategic location for gambling providers to capture market share.
Oliver Bartlett, Vice President of Gaming Content at BetMGM, also highly praised the partnership: "We are always committed to establishing close ties with top content providers like Push Gaming. Becoming Push Gaming's first partner in the US, especially in such a mature market as Michigan, is exciting."
It is also worth mentioning that BetMGM has been actively expanding its business footprint. In May, the company announced a partnership with Century Casinos, planning to launch its sports betting platform in Missouri when sports betting opens on December 1, 2025, further strengthening its leading position in the US gambling industry.
