AGS announced an expanded content partnership with Hard Rock Bet Casino, launching the new custom slot game "Hard Rock Cash Lock," which has officially gone live in New Jersey.
This game is the second branded game jointly developed by the two parties, continuing the success of "Hard Rockin' Reels" released in 2024. The core gameplay of "Hard Rock Cash Lock" is inspired by AGS's "Capital Gains," but has been re-engineered to fit the brand characteristics of Hard Rock Bet.
This custom game further enriches the gaming content of Hard Rock Bet in New Jersey, with the platform now hosting over 3,000 casino games accessible via mobile and desktop.
Zoe Ebling, Vice President of AGS Interactive, stated: "‘Hard Rock Cash Lock’ is another result of our ongoing deep collaboration with Hard Rock Bet, and custom content is significant for enhancing player stickiness and engagement."
Rich Criado, Vice President of Hard Rock Bet Casino, also noted: "This game continues the successful tradition of collaboration between the two parties, and we believe its high-paced gameplay and unique reward mechanisms will be loved by players."
It is noteworthy that Hard Rock Bet was one of the first U.S. operators to introduce crash-style games in early 2025, and in April, it added IGT PlayDigital's "Take-Off" to its content lineup.
This new work is part of Hard Rock Digital's content differentiation strategy, especially in the context of the slowing growth of the online gambling market in New Jersey. To enhance user experience, the platform also integrated Games Global's free spin tool at the beginning of the year for precise marketing and activation.
Since the legalization of online casinos in New Jersey in 2013, Hard Rock Bet has been actively expanding in the state and will continue to invest in custom content and new game formats in 2025.
