Supplier EveryMatrix announced a new partnership with UK online casino operator BetTom. As a crucial part of BetTom's expansion plan into the UK market, BetTom has started using EveryMatrix's turnkey solution to support its rapid growth.
BetTom officially entered the UK market last month and plans to consolidate and expand its market share by collaborating with several technology suppliers, including EveryMatrix. CEO of BetTom, Paul Cole, stated: "We are confident in our significant layout in the UK market, and it is vital to cooperate with a leading technology partner like EveryMatrix. We are deeply impressed by EveryMatrix's performance in the UK market and its turnkey platform and dynamic horse racing products. We believe these technologies will help BetTom grow into a well-known gambling brand."
This partnership is part of a series of market expansion initiatives by EveryMatrix. In June this year, EveryMatrix entered the US market through Betly in West Virginia, followed by a partnership with Optimove.
CEO and co-founder of EveryMatrix Group, Ebbe Groes, said: "We are delighted to welcome BetTom to the EveryMatrix platform. BetTom has become one of our important partners within just one month, showing great development potential. Following the acquisition of FSB Technology and the launch of the horse racing solution, our layout in the UK market is rapidly advancing."
According to EveryMatrix's first-quarter report of 2025, the company's revenue reached 54 million euros, a 39% increase year-over-year. This partnership further consolidates EveryMatrix's leading position in the UK and global markets.
