The esports betting provider Oddin.gg has entered into a strategic partnership with LeonBet, a sports betting brand that operates in over 100 countries, to enhance LeonBet's esports betting products.
Under the agreement, LeonBet will integrate Oddin.gg's esports betting widgets and simulation tools (eSims), offering users a richer and more interactive betting experience. Additionally, LeonBet will provide Oddin.gg with official data from its internal tournaments, aiding Oddin.gg in delivering accurate and leading odds and data support for the platform.
LeonBet is known for its "esports-first" operational strategy and has been running its own esports events for a long time. This collaboration is based on the existing partnership between the two parties and reflects LeonBet's ongoing commitment and emphasis on the esports betting business. Although integration efforts are still ongoing, both parties are optimistic about the potential of their future cooperation.
It is noteworthy that in April 2025, Oddin.gg signed a multi-year agreement with Coolbet, driving significant growth in the esports betting market through technological integration, resulting in an 80% increase in total betting revenue. Recently, Oddin.gg has been expanding its global partnership network, enhancing user engagement and market coverage through deep integration of content and technology.
The collaboration between LeonBet and Oddin.gg not only expands Oddin.gg's influence in the international market but also strengthens their joint commitment to esports official data and product interactivity. Although a complete product launch timeline has not yet been announced, it is expected that the esports betting experience will continue to be optimized and enriched over the coming quarters.
