LeoVegas has officially launched its first proprietary sports betting platform, marking a new phase in the company's transformation and upgrade. The platform will debut in the Danish market, offering local players a more personalized and real-time interactive sports betting experience.
This new product launch comes at a crucial time for LeoVegas, which is undergoing management changes and business restructuring. Following the departure of co-founder and CEO Gustaf Hagman last month, the new CEO Mattias Wedar stated that the launch in the Danish market is the first milestone in the company's internationalization strategy, with plans to expand the sports betting business to more countries and brands in the future.
Wedar said: "This new platform embodies the wisdom and technical strength of our team, fully integrating the professional advantages of our engineers, product, and design teams. Through continuous investment in innovation and talent acquisition, we are committed to creating a world-class sports betting experience."
LeoVegas Group's Chief Product and Technology Officer Adrian Vella also stated: "Launching this proprietary technology platform in Denmark is a key step in the group's development. Our goal is to continuously enhance the betting experience and create localized innovative products based on the needs of various markets."
Additionally, LeoVegas recently announced the extension of its collaboration with Kambi until 2027, integrating Kambi's Odds Feed+ solution to enhance platform functionality and further strengthen its competitiveness in the European market.
It is worth mentioning that in 2022, MGM Resorts International acquired LeoVegas for $607 million, and this platform launch demonstrates the company's determination to continue advancing technology and market expansion with capital support.
