Kaizen Gaming's online sports betting and gaming brand Betano has officially announced that it will become the official betting partner of the Danish top football league, 3F Superliga, starting from the 2025/26 season. The partnership will officially take effect on July 18, 2025, with the start of the new season.
This partnership marks a further expansion of Betano in the Danish market. Previously, Betano had established partnerships with several Danish football clubs, and this agreement elevates the cooperation to the league level, further consolidating its position in the local sports betting field.
As a sponsor of international competitions such as the UEFA Europa League and the UEFA Conference League, Betano, leveraging the extensive experience of its parent company Kaizen Gaming, is committed to having a positive impact on Danish football.
Claus Thomsen, CEO of the Danish League Association (Divisionsforeningen), said:
“We are very pleased to welcome Betano to the ranks of the official betting partners of the 3F Superliga. Betano not only has significant influence in international football but also focuses on responsible gambling. We look forward to their professional and positive contribution to Danish football.”
Julio Iglesias, Chief Culture Officer at Kaizen Gaming, added:
“We are honored to establish a partnership with the core of Danish football culture—3F Superliga. Betano is committed to creating a responsible and engaging sports betting experience, and we look forward to progressing together with the Danish League Association.”
It is also worth mentioning that Betano recently signed a multi-year partnership agreement with the German powerhouse Bayern Munich, becoming its official partner until the 2027/28 season.
