Novomatic's digital division Greentube recently announced that it has officially introduced its renowned slot machine product line to the German market through a partnership with bet365 Slots, further expanding its business coverage in the country. This content integration went live this week, featuring classic games such as "Book of Ra deluxe", "Lucky Lady's Charm deluxe", and "Lord of the Ocean", as well as the popular "Cash Connection" and "Diamond Link" series.
Germany, as one of Europe's most mature and strictly regulated online gambling markets, is a focal point in Greentube's internationalization strategy. The collaboration with bet365 not only strengthens the market connection in Germany but also represents a further expansion based on previous successful collaborations in the UK and North America. Both companies also plan to launch more products in Ontario, Canada, in July 2025.
David Bolas, Commercial Director of Greentube, stated: "The German market is crucial for us, and the partnership with bet365 Slots will further enhance our brand position as a provider of high-quality content in the region."
A spokesperson from bet365 Slots also expressed optimism about the prospects of the partnership, noting: "Greentube's game content, with its classic appeal and innovative features, is beloved by players, and we believe it will be warmly received by the German audience."
This partnership coincides with Greentube's active global expansion, as the company has already established operations in North America's Pennsylvania, Delaware, and Ontario this year, and has entered the South African market through a collaboration with Supabets, demonstrating its ambition to advance in multiple regulated markets worldwide.
