UK betting operator Ladbrokes has become the first to launch the real-money football management betting game—Playbook Football, supported by Games Global under Playbook Fusion. This innovative product combines real betting with virtual football team management, allowing players to build teams through skills, place bets, win rewards, and advance.
Playbook Football is delivered through Playbook Fusion's proprietary Remote Gaming Server (RGS) and is exclusively distributed by Games Global. The launch follows the approval from the UK Gambling Commission and certification from eCOGRA, marking a significant step for the studio in integrating gambling mechanics with the strategy and sustainability of video games.
Steve Rogers, CEO of Playbook Fusion, stated: "Playbook Football will revolutionize the way sports betting is played, and we are thrilled to partner with Ladbrokes for its debut in the UK market."
It is worth mentioning that Chief Product Officer Jason Bradbury joined Playbook Fusion in June 2024, tasked with creating innovative betting content for a younger audience. Bradbury, who previously worked at Entain, Inspired, and Light & Wonder, is currently focused on planning multi-vertical games including cricket and basketball.
Playbook Fusion's overall strategy focuses on virtual sports, fantasy games, and gamified experiences, employing video game executive Santiago Jaramillo as the Executive Creative Consultant to enhance game design and ongoing operational capabilities. This collaboration with Ladbrokes to launch a hybrid betting product reflects the industry trend of integrating sports betting with video game elements to attract emerging player groups.
