According to data disclosed by Hard Rock Bet, since Caitlin Clark stepped into the WNBA, she has not only become the focal point of media attention but has also completely rewritten the betting landscape of the entire league. Her appearances bring a betting frenzy, elevating the WNBA's betting activity to unprecedented levels.
As of mid-July 2025, the overall betting performance on WNBA events on the Hard Rock Bet platform has been relatively stable, but whenever Clark plays, the data shows a significant jump. The Indiana Fever, the team she plays for, attracts 40% more betting money than the league average, and the number of orders increases by about 29%. Clark has not only changed the betting heat on game days but also greatly influenced future markets, such as bets on MVP, scoring champions, and other awards—she is usually a hot favorite in these odds.
This surge driven by the "Clark Phenomenon" not only enhances fan loyalty but also stimulates the imagination of the betting industry, demonstrating the enormous potential of star players in driving the league's commercial value. With her precise three-point shooting, dominance on the court, and nationwide high profile, she guides more fans to the WNBA and attracts a new batch of sports betting users, bringing a new business model and growth points to the league.
Today, from total game scores to annual awards, almost all popular betting items related to the WNBA revolve around the name "Clark." Her presence has become a key driving force for the WNBA season of 2025.
