July 24, 2025 — Professional supplier ThrillTech has established a global partnership with one of the world's leading gaming operators, Betsson Group, to launch its next-generation progressive jackpot technology ThrillPots in the operator's international brand portfolio.
Through this collaboration, Betsson Group will integrate ThrillTech's fully licensed progressive jackpot solution, enabling customized, player-funded side bet progressive jackpots aimed at driving measurable incremental revenue.
The inclusion of ThrillPots in the side bet mechanism allows players to contribute to the progressive jackpot without affecting the core gameplay, thereby enhancing performance in the sports betting and casino verticals.
Betsson Group operates multiple brands globally, and its flagship brands—including Betsson, Betsafe, and NordicBet—will benefit from ThrillTech's modular, high-performance progressive jackpot engine. This collaboration highlights Betsson's strategic focus on enhancing the gaming experience through innovation across multiple regulated markets and vertical products.
ThrillTech co-founder Ben Bradtke stated, "As a global leader in iGaming, Betsson Group continually innovates to enhance player experiences while driving sustainable growth. This deal is a significant milestone in our mission, and we are committed to transforming the way progressive jackpots are delivered on a large scale through mature, compliant technology, without eroding existing expenditures."
He added, "ThrillPots offers operators a new way to engage players more deeply, providing excitement and value without any friction. We are honored to partner with Betsson Group, whose global influence and pursuit of excellence make it an ideal partner."
This integration is part of Betsson Group's ongoing investment in high-performance technology aimed at deepening player loyalty and enhancing operational excellence in Europe, Latin America, and other core markets.
Betsson Group's Director of Gaming, Karl Schranz, said, "We are always committed to exploring new ways to provide engaging and rewarding experiences for our players. ThrillTech's ThrillPots solution brings an exciting and flexible progressive jackpot mechanism that enhances player attraction and retention rates without compromising our core gaming experience. This global rollout reflects our group's commitment to scalable innovation."
About ThrillTech
Founded in 2023, ThrillTech is dedicated to creating innovative products that enhance profitability and player retention in the global iGaming sector. Its flagship solutions, ThrillPots™ and ThrillDrops™, facilitate billions of transactions monthly in licensed markets. ThrillTech is authorized by MGA, UKGC, Spelinspektionen, and ONJN, and plans to expand further in 2025.
